Summary of "Commodify Your Dissent"
Thomas Frank bases his article on the countercultural idea of the 1950s. The countercultural idea is going against the basic notion that all Americans live one basic life style. During the 1950s the life style was the same life and people were forbidden many things, which are now approved by society. Some of these things include pleasure, basic human impulses, instinct, and individuality. Frank claims that corporations are embracing what people in the 1960s rebelled on. Marketers got the idea to encourage society to break the rules, to be different, or as most refer to it as become rebellious. It is a trick from the marketing industry to get people to consume their product. As Frank stated "consumerism is not about "conformity" but now about difference." All marketers are now using counterculture to sell products to people.